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Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/411061d9-bc33-4aef-bb8f-83684ec71812/IMG_0875+%281%29+copy.jpg Portfolio - Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/7de316db-12c1-4276-a079-4e1e78a6db8c/Magazine+Mockup+-+OP.jpg Portfolio - Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/e147570f-56a6-47cf-bf58-cf1f6472286e/IMG_0877+copy.jpg Portfolio - Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/86b554a6-33a1-4a4a-919f-d55dc82a790b/Magazine+Mockup+-+LKA.jpg Portfolio - Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/1f3fa599-eaf4-4286-a29f-289b8a544320/flip-PP.jpg Portfolio - Banking Population & Personas https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/2266891e-57bd-46a5-bbfa-3c291a0f72a6/Magazine+Mockup+-+HG.jpg Portfolio - 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Isometric Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/a36aa56b-146e-4ac4-ad53-407ffc7fc80b/isometric_illustrations.png Portfolio - Isometric Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://totolycreative.com/portfolio/avatar-project monthly 0.5 2022-05-26 https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/45c38abe-8a5b-4e8e-92bb-ffd76450386a/Desk-BdayCalendar.jpg Portfolio - The Avatar Project https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/185d4f92-5653-4e15-afda-6202e9dff94f/IMG_007.jpg Portfolio - The Avatar Project https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/ccfd1a56-906d-4d57-8c8b-5b3d6fbf5594/cake_day_reminder.png Portfolio - The Avatar Project https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/3c2bd490-3a05-413d-81dd-2c20052d5d5a/Screen+Shot+2020-07-17+at+1.37.24+AM.png Portfolio - 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Centric Brand Book https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/1708550688918-VRFBFJGRJAYL32HAX9SO/our-brand-platform.jpg Portfolio - Centric Brand Book https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/fffc648a-1b79-4a56-b6ab-98a1d2865aed/1999-line.png Portfolio - Centric Brand Book It all started on a couch. Our managing members believed they could create a different kind of consulting firm – one that was a part of the communities it served and allowed people to better balance work and life. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/1708550662917-ORXTVYOY4O97WK6DB0TS/this-is-us_v2%2Bcopy.jpg Portfolio - Centric Brand Book https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/467bd720-8a03-4587-bb60-dc5943929152/reason_01-client-happiness%403x.png Portfolio - Centric Brand Book https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/4ecd9cd2-5970-42d4-8f45-4dfc906b501d/2001-line.png Portfolio - Centric Brand Book The company started as Practical Solutions, Inc. (PSI) with a focus on providing consulting services to the energy and utility industry. But our founders wanted to diversify, so they established our first office in Columbus, Ohio, and launched the Centric Consulting brand with a vision to grow city to city with PSI. 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Magazine’s 5000 fastest growing consultancies. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/c0a49dc3-a234-4b4a-9795-527e4fb2de39/2009-line.png Portfolio - Centric Brand Book We updated our logo and color palette. Our primary colors emit warmth, optimism and culture. All tied together these colors are uniquely Centric. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/04e1cebf-ac47-4eb6-8250-43a558342a3a/2012-line.png Portfolio - Centric Brand Book Our initial brand messaging project helped us better define our brand promise and value proposition, which led to the official launch of the unmatched experiences concept – the foundation by which we still live today. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/cfe83188-5cf0-4ed5-9987-bc94beac4587/2016-line.png Portfolio - Centric Brand Book Centric Consulting made the Glassdoor list: 9 Companies as Cool as Google. With our clients at the center of our minds, we officially opened our office in Gurgaon, India. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/2d6049a2-89d5-465d-a0cd-39f4b2e2ae3d/2018-line.png Portfolio - Centric Brand Book We needed a new website that gave us a platform to better showcase our breadth of experience, dedication to our clients and people, and why clients should choose us. We adopted an approach where themes could be swapped out regularly to be more timely and resonate with our clients. Our first theme was Together We Get There. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/6c92e6f1-ec87-4624-8d54-0a125260115d/2019-line.png Portfolio - Centric Brand Book We launched our first official brand campaign, a push to increase brand awareness by aligning all marketing channels around a single message or theme. The theme, 20 Years Together, focused on telling stories about our brand’s history while embracing the nostalgia of 1999 – all to drive awareness about who we are and how we work with clients. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/84aac4d1-c84b-4823-91a4-051645300d94/2020-line.png Portfolio - Centric Brand Book Our brand theme transitioned to Your Guide to Navigate What’s Next with a focus on how we could guide companies through uncertainty and disruption. It was the root of the noteworthy Meet Your Guide social campaign that clients and employees came to know and love. And it inspired the Get to Know Centric email nurture that has generated business. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/9f72f3de-ccb7-48c5-8f65-e921fcd74fa1/2021-line.png Portfolio - Centric Brand Book As we emerged from the initial phase of the pandemic and our clients started to think about the future, that theme would evolve into Go Where You Want to Grow. https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/ec86ce3b-d6b8-4820-ab9a-72444f3593f2/2022-line.png Portfolio - Centric Brand Book After a year of research, we had fresh brand messages and were ready to make a big splash to drive home how clients and employees are at the center of everything we do. https://totolycreative.com/portfolio/cookbook monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/a4c2223c-7412-4ed2-9f9e-e1a4c244b97d/Cookbook_Mockup_Cover.jpg Portfolio - A Holiday Cookbook Centered on Comfort & Joy https://images.squarespace-cdn.com/content/v1/6214b16314013b247c112b20/be88c431-8d66-4b8e-853e-20540da19553/Cookbook_Mockup_2-3.jpg Portfolio - 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